Saturday, December 15, 2012

Govt.of India Wall Calendar for 2013 Released

Calendar a Vital Tool to Reach the “Aam Aadmi”- Manish Tewari
The Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari addressing at the release of the official calendar 2013, brought out by the DAVP, in New Delhi on December 14, 2012. (PIB Photo)
The Minister of State (Independent Charge) for Information & Broadcasting, Shri Manish Tewari addressing at the release of the official calendar 2013, brought out by the DAVP, in New Delhi on December 14, 2012. (PIB Photo)

The Government of India’s Wall Calendar for 2013 was released today in the presence of Minister for Information & Broadcasting, Shri Manish Tewari along with Minister for Telecommunications and IT, Shri Kapil Sibal, Minister of State for Personnel, Public Grievances & Pensions and PMO, Shri V. Narayanasamy. Justice Markandey Katju, Chairman PCI and Secretary (I&B), Shri Uday Kumar Varma were also present on the occasion.  The theme of the calendar is based on “Bharat Nirman and other flagship schemes of the Government”.

Speaking on the occasion, Minister for Information & Broadcasting, Shri Manish Tewari said that the calendar as a tool of communication played an important role in disseminating information regarding the policies of the Government. This was despite the fact that media platforms were enhancing their reach through digital means of communication. The calendar ensured that the benefits of the flagship schemes reached the doorstep of the “Aam Aadmi” especially as the objective was to showcase images of rights, “Haq for the common man”.  This initiative of the Government was a step to make the people aware of policies that aimed to achieve inclusive growth in the governance process.  Shri Tewari further added that the people residing in rural areas always have the passion for wall calendars hence the calendar brought out by the Government can serve as an important source of information for them.

Earlier, Shri Kapil Sibal and Shri V. Narayanasamy highlighted the initiatives taken by the Government to promote the rights and entitlements of the common people through the various flagship schemes.

 Over the years DAVP had been successful in developing a composite broadbased social advertising brand the “Bharat Nirman” which caters to disseminating information of various flagship and other welfare programmes and the achievements of Government of India. The visual portrayal in the 2013 Calendar too is based on this composite branding.

The Calendar designed and printed by the Directorate of Advertising and Visual Publicity (DAVP) of the Ministry of Information and Broadcasting depicts the various flagship programmes of the Government of India. The theme of the calendar is: ‘Bharat Nirman- Sabka hit, Sabka Haq’.

This year’s calendar portrays in colourful images the regime of Rights (Haq) for the common man (aam aadmi) by encouraging the intended beneficiaries to claim the benefits under the Bharat Nirman and other flagship schemes of the Government of India.
January month displays the ‘AADHAR’ based Direct Cash Transfer Scheme being implemented in 51 districts from January 2013.The scheme ensures the intended beneficiaries to receive full benefit of the central government programmes.
February month shows the PM’s New 15-point Programme for welfare of Minorities. This programme provides various facilities to minorities to seek equitable share in economic activities, including education.
March month represents the ‘Sarva Shikha Abhiyan’, a prominent program which provides primary and upper primary education for children with new intervention as uniform, transport facility.
April month is dedicated to a unique scheme, Mid Day Meal Scheme nurturing crore of children with hot cooked meals in schools.11.85 lakh schools have been provided with kitchen devices.
May month exhibits one of the most popular scheme, Mahatma Gandhi National Rural Employment Guarantee Scheme, which has benefited more than five crore families in the year 2011-12.
Universal Immunization program is the key depiction of June month. About 2.5 crore children got the benefit of free vaccination. 
Literacy and education are the key to human resource development. July month is dedicated to ‘Saakshar Bharat Abhiyan’ launched in 372 districts. This mission will empower the seven crore illiterates is 1.6 lakh village panchayats to impart functional literacy.
Healthy mothers and children build the brighter present and future of the nation. The month of august presents ‘Janani-Shishu Suraksha Karyakram’ benefiting one crore pregnant women with all free medical services.
September month page is dedicated to empowerment of schedule castes through Schedule Castes Empowerment Program which provides benefits to 48 lakh students, including new scholarship schemes.
Pradhan Mantri Gram Sadak Yojana is the theme of October month. Through this scheme over 46 thousand habitations have been connected through all- weather roads.
Power is the basis of development. November month throws light on Rajiv Gandhi Grameen Vidyutikaran Yojana. This scheme completed electrification of one lakh villages till October 2012.
The well renowned scheme Indira Awas Yojana covers the December page of the calendar.
(PIB)    14-December-2012 18:08 IST

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